The outdoor accessory & equipment category is one that has largely been devoid of fresh new brands over the past few decades and that is about to change with the launch of Wanaka, New Zealand based KEA Outdoors in the Australian market.
KEA Outdoors was founded 3 years ago by former Fly Fishing guide Matt Butler and offers a range of outdoor gear covering First-Aid/Survival, Tools and Camp Kitchen. The business was launched through crowdfunding site Kickstarter in 2021 and has since shipped over 7000 orders around the world. It is currently also listed in several retail locations in both NZ & Australia and is looking to expand their offering into new retail partners.
The KEA product range has been designed to remove the uncertainty for the every-day adventurer and make preparing for the outdoors easy to understand. Regardless of the activity, KEA wants to provide customers the guidance and choice to pack just what they need to suit their specific adventure, allowing them to explore with confidence.
The core range is based around the ‘KEA KIT | Outdoor Survival System’. This modular and organized ‘build-your-own’ style survival kit gives customers the freedom to choose what is right for them and essentially build their kit ‘on the shelf’. With a range of kits and gear to pack them, this is the perfect choice for retailers looking to provide a complete first-aid/survival offering in one place.
KEA Outdoors now has their entire range available for shipping from their Melbourne DC and is interested in discussing new retail listings with strategic partners. They will be exhibiting at the Australia Adventure Expo Stall A14, and look forward to introducing you to the range.